Carolina Panthers                                                 January 2022 - Current

SR. SOCIAL MEDIA MANAGER

​​

​

• Manage the day-to-day posting on all Panthers social platforms

• Collaborate, schedule and advise players with big announcements such as number changes, contract extensions, and more

• Help build the presence of player brands and social media

• Work directly with sponsorship team to pitch, create, and execute sponsored content

• Collaborate with sponsorship team to identify the best players for each sponsored piece of content

• Act as digital team liaison between players and digital department to pitch ideas, schedule shoots, and execute content

• Led the 2023 Draft strategy around Bryce Young (47M impressions)

• Manage a team of four social media employees

• Led the 2022 Draft Campaign around "The Call" (21M impressions)

• Created a social strategy around our 2022 Schedule Release (12M impressions)

• Grew the Tiktok following from 193K followers in 2019 to 1M+

• Produced several video pieces from ideation to execution, while working with videographers and graphic designers

• Manage coverage of gamedays in real-time with designers, photographers, and videographers

• Manage the budget for freelance creators

• Live tweet in-game highlights

• Report weekly and season analytics

• Plan and execute production day in collaboration with players, PR,photography, videography and sponsorship

• Helped photograph in-game during the 2021 season

• Work with our community, marketing, ticketing and sponsorship team to make sure our department is covering all organization needs

• Led the 2019 WPMOY Campaign around Cam Newton which earned 600K fan votes (won) and 5.1M impressions

​

SOCIAL MEDIA MANAGER                                                           August 2021- January 2022

SOCIAL MEDIA COORDINATOR                                                    November 2019 - August 2021

​