Produced Content with Player Buy-in
I personally reached out and scheduled about 15 players to attend our schedule release video shoot.
For Hispanic Hertiage Month, we had players take a Bachata class to immerse in the culture. Filmed and edited: Alex Grant, Connor Harrison
For Mother's Day, we took a Migos spin on content. We had a player post-practice go around and ask players to say MOMMA! Filmed and edited: Alex Grant
For Hispanic Heritage Month, I asked the guys to try Hispanic candies, food and more.
Filmed and edited: Omari Collins, Connor Harrison
Donte Jackson resigned with the Panthers in 2022. He goes by "Action Jackson" so we had him take a clapper (his emoji) around the stadium to direct the action.
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Filmed/Edited: Alex Grant
Produced a Guess Who concept where players showcased their teammates personalities, features and more. I worked on player photos, scheduling the players for the shoot and worked with our freelance videographer, Connor Harrison.
Inspired by the Netflix show "Is this Cake?" I wanted our players to find the fake food. Our coordinator and in-house reporter helped gather real and fake food, while having the guys guess with their eyes.
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Graphics: Reggie Christmas
Video edit: Alex Grant and Dan Nettles
Teammate Test is a fun concept that we worked on by asking players interesting questions regarding their lives and hobbies. Although Covid-19 had it's limitations, we were able to execute this concept and have it sponsored.
Filmed/Edited: Connor Harrison
Because of Covid-19, our access to players was pretty limited. We did a lot of work showcasing player personality through DMs. Our This or That IG polls were a pretty big hit with an 80% of IG story completion rate. These debates were easy to engage with for both the player and fan.
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For Father's Day, we reached out to all the dads on the team and asked several questions relating to dad life. With the help of our graphic designer, Daniel Goldfarb, we were able to execute these as a Father's Day card for IG stories and IG feed.
