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2023 Bryce Young Draft Campaign
Concept:
At the start of free agency, the Panthers made a blockbuster trade for the #1 Draft pick. We were then tasked to go BIG. Our campaign was focused around "The Main Stage" where we took inspo from Coachella graphics. This campaign earned 47M+ impressions, more than doubling the 2022 Draft campaign.
Our goal was to have Bryce content take up as much capital on our page as possible. We changed our profile pictures, headers and highlights on the page.
Our designer Reggie Christmas, made a graphic tee that we had printed for the moment Bryce arrived. Our GM played along and took a photo to create our own meme similar to the movie Draft Day. Photo/Photo Set: Chanelle Smith-Walker
In-stadium:
Bryce and his family are really close, and shared an incredibly wholesome moment in front of his locker that I captured while following the in-stadium tour. (3M views)
Real-time graphics:
We continued the campaign in real-time for posts that were news worthy inlcuding on the clock, the pick is in and trades.
Photos:
The photo set had a fun festival look.
Photos: Chanelle Smith-Walker
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